Conversion Fox Marketing vs. Whiteboard Creations: A Comparison of Two Triangle-based Web Design Agencies

Finding a web design agency in or around Raleigh, NC requires more than reviewing one portfolio after the next. Each firm’s marketing experience, services, project philosophy, and understanding of how a website contributes to business growth also play a vital role in whether or not they’re the right fit for your small business.

Conversion Fox Marketing and Whiteboard Creations both serve businesses in the Raleigh-Triangle area and approach websites as marketing tools rather than standalone design projects. However, the two agencies differ in their experience, range of services, and areas of specialization.

This comparison uses publicly available information from each agency’s website and LinkedIn presence to help businesses understand those differences.

How this comparison was created
This comparison is based exclusively on information published on the Conversion Fox Marketing and Whiteboard Creations websites and LinkedIn pages. We have not worked with Whiteboard Creations or evaluated their internal operations. Information was accurate to the best of our knowledge when this article was published and is subject to change.

About Conversion Fox Marketing

Conversion Fox Marketing is an owner-led web design and marketing agency based in Apex, North Carolina. Founded in 2026, the company specializes in website design and development and LinkedIn Ads consulting for small and midsize businesses.

The agency approaches web design through the lens of broader marketing strategy. The owner’s extensive, first-hand experience leading B2B marketing informs how websites are planned around messaging, lead generation, conversion paths, and the different ways prospective customers reach a website.

That includes understanding how channels such as email marketing, lead nurturing, webinars, account-based marketing, LinkedIn advertising, organic search, and other campaigns converge on the site. This approach treats the website as a primary conversion platform within a larger marketing ecosystem, rather than an isolated design project.

About Whiteboard Creations

Whiteboard Creations is a digital marketing, SEO, and web development company located in Holly Springs, NC. The founder states on the company’s website that he started the business in 2009 after working in web design, custom software development, and online marketing.

Whiteboard describes its client base as ranging from startups to consulting work for Fortune 500 companies. Industries highlighted on its website include healthcare, dental, construction, legal, financial, home services, manufacturing, and B2B and B2C ecommerce.

The company reports completing hundreds of web design and development projects and serving clients in more than 24 states.

Conversion Fox Marketing and Whiteboard Creations seem to share an important philosophy: a business website should contribute to marketing performance. 

Both agencies consider factors beyond visual design when developing websites, including lead generation, conversion opportunities, marketing goals, and search visibility.

Conversion Fox Marketing incorporates fundamental SEO into their website design and development process because organic search remains an important source of potential customers for many businesses. Whiteboard Creations similarly connects website development with search visibility but offers additional SEO services after launch. 

Comparing web design approaches

Conversion Fox Marketing focuses its website offering around WordPress websites for small and midsize businesses. Strategy considers the visitor journey, messaging, calls to action, lead capture, and how the website will support ongoing marketing campaigns.

Whiteboard Creations also develops custom WordPress websites. Its portfolio includes WordPress projects for law firms, real estate companies, contractors, retailers, and other organizations. Whiteboard’s capabilities extend into custom web development as well. Their website describes experience developing custom web applications, ecommerce stores, content management functionality, product catalogs, and individualized software tools.

Businesses requiring more specialized web application development may find that distinction particularly relevant when comparing the two agencies.

Digital marketing services

The agencies differ more significantly when looking beyond website development.

Conversion Fox Marketing

Conversion Fox Marketing maintains a focused service offering that includes:

• WordPress website design and development
• LinkedIn Ads consulting
• LinkedIn Ads audits
• LinkedIn Ads workshops
• Website maintenance for websites it builds

Its paid media specialization centers on LinkedIn, particularly for businesses selling to other businesses.

Whiteboard Creations

Whiteboard Creations promotes a broader collection of digital services, including:

• Custom website design
• WordPress development
• Local and National SEO
• Paid search marketing
• Content marketing
• Social media marketing
• Video production
• Business photography
• Web hosting

This broader offering gives businesses the option to combine website development with several ongoing digital marketing and creative services through one provider.

Conversion Fox Marketing might be a better fit if:

• Your website needs to support multiple marketing and lead-generation programs
• You use tactics such as email marketing, webinars, lead nurturing, account-based marketing, or LinkedIn Ads that converge on your website
• You want published website pricing guidance before starting a conversation
• You’re looking for specialized LinkedIn Ads expertise alongside website development

Whiteboard Creations might be a better fit if:

• You want website design and ongoing SEO from the same agency
• Local or national search visibility is a major marketing priority
• You need custom web application or ecommerce development
• You value an agency with more than a decade of operating history and hundreds of completed web projects
• You want a broader range of digital marketing services under one roof

Conversion Fox Marketing and Whiteboard Creations appear to share a fundamental belief that a website should support marketing and lead generation, not just give a small business an attractive online presence.

The differences are revealed when you look at the services surrounding the website.

Whiteboard Creations combines web design and custom development with ongoing services such as Local and National SEO, paid search, content marketing, social media, photography, and video. As a result, small businesses looking to consolidate website development and ongoing digital marketing with one provider may value that breadth.

Conversion Fox Marketing takes a narrower approach. The founder’s experience helping small businesses across numerous industries develop websites and digital marketing strategies, along with additional B2B marketing experience, informs how websites are planned around customer acquisition and conversion. SEO is part of that process, as Conversion Fox Marketing weaves fundamental SEO into their website projects to give new sites a strong foundation for organic visibility, but the agency doesn’t offer ongoing SEO retainers. As a result, continued organic search growth needs to be handled in-house or by another partner offering ongoing SEO services.

That distinction reflects the broader difference between the agencies. Whiteboard Creations offers to manage more of the marketing activities surrounding a website on an ongoing basis. Conversion Fox Marketing brings knowledge of multiple marketing channels into the website strategy while maintaining a narrower set of ongoing services. 

Sources

This comparison is based exclusively on publicly available information from the Conversion Fox Marketing website and LinkedIn company page and the Whiteboard Creations website and available LinkedIn information. Information may change over time.

If you represent Whiteboard Creations and notice factual information that has changed or needs clarification, please contact us so we can review and update the comparison.