Clear pricing from a web agency serving businesses in Apex, Raleigh, and beyond
One of the questions virtually all companies ask when shopping for a new website or marketing agency is, “How much does it cost?”
It’s a fair question since marketing agencies charge different prices for seemingly similar services, but it’s one that many agencies avoid answering on their website. Instead, you’re asked to schedule a discovery call before getting even a rough estimate.
Conversion Fox Marketing chose a different approach. This page explains starting prices for our marketing agency, what influences the cost of each service, and what you can expect before reaching out.
Every business has a specific set of needs in-mind, so we can’t promise an exact price here without learning more about your goals. However, we’d prefer you have enough information to build a realistic budget and determine whether we’re likely to be a good fit.
Website design and development pricing
Rate: Starting between $4,000 – $4,500
Most small business website projects start between $4,000 – $4,500, and the projects that we take on usually range between $5,500 – $9,000.
That starting point is typically reflective of a professionally designed WordPress website with five to ten pages, a blog, foundational SEO, responsive, mobile-friendly design, contact forms, and training after launch.
Naturally, a more complex website requires a larger investment. For example, a website with dozens of pages, advanced functionality, or substantial content migration would lead to a higher project cost.
What influences website pricing?
Businesses planning a redesign often start the process by deciding what to include on a small business website so the project reflects the goals of the business and the needs of prospective customers. Of course, no two websites are exactly alike. Some of the common factors that tend to influence website pricing include:
- Number of pages
- Copywriting and photography support
- Existing website migration
- Forms and CRM integrations
- Custom calculators or interactive features
- Accessibility improvements
- Search engine optimization requirements
Rather than charging based on arbitrary packages, we scope projects around the work required to meet your goals.
What's included
Every website project includes:
- Discovery session
- Website architecture and navigation planning
- Mobile-friendly design and development
- Conversion-focused strategy
- Google Analytics integration
- SEO fundamentals
- Quality assurance testing before launch
- WordPress training so you can confidently manage your new website
What's not included
To keep pricing transparent, the following items are billed separately:
- Website hosting (required for websites)
- Domain registration (required for websites)
- Premium (i.e. paid) WordPress plugins
- Third-party software subscriptions
- Stock photography
- Ongoing maintenance plans
- Copywriting beyond the agreed project scope
- Advanced custom development
We’ll discuss these items during your project so there are no surprises.
WordPress website maintenance (optional)
Rate: $75 per month
We offer an optional WordPress maintenance plan exclusively for websites built by Conversion Fox Marketing.
Typical maintenance services include:
- WordPress core updates
- Plugin updates
- Theme updates
- Routine website health checks
- Basic troubleshooting after updates
Understanding the total cost of website ownership
The cost to design and develop a website is just a part of your overall investment. Like any business tool, a website has ongoing expenses that help keep it secure, up-to-date, and running smoothly over time.
Depending on your business and the functionality your website requires, you may also want to budget for:
- Website hosting (pricing can range from $5-$100+ per month)
- Domain name renewal (pricing depends on your domain name)
- Premium WordPress plugins (pricing will range depending on the plugin)
- Professional photography or video (we recommend anywhere from $200-$300 for stock photos to several thousand dollars for professional photography)
- Ongoing content updates and website maintenance
Understanding these costs upfront helps you build a more realistic budget and avoid unexpected expenses after launch. Ongoing investments such as hosting, premium plugins, maintenance, and software subscriptions often become part of the hidden costs of WordPress websites, while taking the time to budget for a new small business website helps you plan for both the initial project and the recurring expenses that follow.
Get a fast, no-obligation website cost estimate today
Get a quick ballpark estimate using our Website Cost Estimate Calculator. This simple tool helps you calculate an estimated website cost so you can start building a budget for your new website.
LinkedIn Ads consulting rates
Rate: $200 per hour
Our LinkedIn Ads consulting is billed at $200 per hour.
Unlike marketing agencies that manage clients’ LinkedIn Ads campaigns each month, our consulting services are designed to help your team build stronger campaigns internally through practical guidance and education.
We offer several types of LinkedIn Ads consulting services:
- LinkedIn Ads audits
- LinkedIn Ads workshops
- Strategic consulting sessions
LinkedIn Ads audits
Rate: $200 per hour
Our LinkedIn Ads audits are billed at $200 per hour. Since every LinkedIn Ads account is different, we’ll determine the estimated number of hours required after learning more about your business and goals. During our initial conversation, we’ll discuss things like:
- The scale, complexity, and types of campaigns you’d like us to review
- Whether you want a high-level assessment or a comprehensive audit
- The experience level of your in-house marketing team
- The type of campaign management recommendations that will be most practical for your team to implement
Our goal is to provide recommendations that match your organization’s needs and resources, not a generic checklist of best practices. Whether your team is relatively new to LinkedIn Ads or has years of experience, we’ll tailor our recommendations so they’re practical, actionable, and realistic to implement.
LinkedIn Ads workshops
Rate: Starting at $2,500
Customized LinkedIn Ads workshops begin at $2,500.
Workshops typically run between 2 to 3 hours, giving your team enough time to learn the fundamentals of LinkedIn Ads, ask questions, and discuss best practices tailored to your business.
Our workshops are ideal for companies who are launching LinkedIn Ads for the first time, bringing campaign management in-house, or building the skills to manage campaigns more effectively. When possible, we prefer to run workshops in person to encourage collaboration, answer questions in real time, and provide the best possible learning experience.
Before providing a quote, we’ll discuss your goals and experience with LinkedIn Ads so we can recommend the right agenda and level of customization for your team.
Why we publish pricing for our website design and LinkedIn Ads consulting services
Many agencies choose not to publish pricing because every project is different. And frankly, they’re right – every project is different.
Although every project is unique, we believe sharing realistic starting prices is more helpful than withholding estimates, a philosophy we discuss further in why some web design agencies don’t publish pricing.
Publishing pricing helps small businesses:
- Build a realistic website budget
- Compare agencies more fairly
- Decide whether we’re likely to be a good fit
- Start conversations with fewer surprises
Even if you ultimately choose another agency, we hope this information helps you make a more informed decision.
Is Conversion Fox Marketing the right fit?
If you’re still evaluating your options, our article on how to choose a web design agency outlines many of the questions we encourage prospective clients to ask before making a decision.
We might be a good fit if you:
- Want clear, upfront pricing
- Value practical advice over sales pressure
- Need a professional WordPress website that supports business growth
- Want to learn how to manage LinkedIn Ads more effectively
- Prefer working directly with the business owner throughout your project
We may not be the best fit if you:
- Need a large enterprise website with input from dozens of stakeholders
- Are looking for a full-service advertising agency
- Want ongoing LinkedIn Ads campaign management
- Need 24/7 website support or a large development team
Frequently asked questions
How much does a small business website cost?
Most projects typically start between $4,000-$4,500. More advanced websites with additional functionality, content, or integrations require a larger investment.
Do you offer fixed-price packages?
No, we don’t offer fixed-priced packages since every project is quoted based on a client’s unique goals, functionality, and project requirements.
Are there monthly website fees?
Your website will likely have ongoing costs such as hosting, premium plugins, domain renewal, and optional maintenance. These costs vary depending on the services you choose.
Do you provide website hosting?
While we don’t handle the hosting ourselves, we recommend trusted hosting providers such as Hostinger and WP Engine (but you’ll handle your own hosting account).
Who owns my website?
You own your WordPress website. Once your project is complete and final payment has been received, your website belongs to your business.
Will I be able to update my website?
Yes, since every website design project includes WordPress training, you can confidently make routine updates yourself.
Do you redesign existing websites?
Yes. We redesign outdated websites while preserving the content and functionality that still adds value.
Do you offer WordPress maintenance services?
Yes, but only for websites built by Conversion Fox Marketing. Because we understand how those websites were developed, we’re able to maintain them more effectively.
Do you manage LinkedIn Ads campaigns for clients?
We do not offer campaign management. Our LinkedIn Ads services focus on audits, workshops, and consulting so your team can confidently manage campaigns internally.
If you made it this far...
You’re probably the type of company who likes knowing what things cost before reaching out. We respect that. If you still have questions, let’s walk through your project together. No awkward sales pitch here.