Excel on the Web vs. Conversion Fox Marketing: A Look at Two Web Design Companies near Raleigh, NC

A 10-page marketing website and a website connected to an ecommerce platform, accounting system, custom database, and internal business processes might both be called “web design projects,” but in practice they require drastically different types of expertise.

That distinction helps explain the difference between Conversion Fox Marketing and Excel on the Web. Both companies serve businesses in the Triangle and build websites with marketing performance in-mind. Conversion Fox Marketing concentrates on websites that help small businesses communicate clearly, attract visitors to the site, and convert potential customers into leads. Excel on the Web combines website design with deeper technical capabilities that include ecommerce, system integrations, mobile applications, custom software development, and ongoing SEO.

For businesses trying to compare web design agencies in Holly Springs, Apex, and the surrounding Triangle, those differences are worth understanding before making a decision.

How this comparison was created
This comparison is based on information published on the Conversion Fox Marketing and Excel on the Web websites and available company information. We have not worked with Excel on the Web or evaluated their internal operations or client experience. Information was accurate to the best of our knowledge when this article was published and is subject to change.

Conversion Fox Marketing and Excel on the Web both describe websites as business tools, but their service offerings suggest different centers of gravity.

For Conversion Fox Marketing, the website sits at the intersection of marketing and customer acquisition. Planning considers what makes a company unique in its industry, what information buyers need once they arrive on a website, and how the website supports the sales conversation. 

Excel on the Web emphasizes connecting the website to the operational and technical systems behind the business. Their website discusses making websites communicate with other systems and lists experience with a wide range of platforms and tools, including Shopify, WooCommerce, and QuickBooks.

That distinction can be especially important as website requirements become more complex. A professional services company primarily looking to explain its expertise and generate qualified inquiries has different technical requirements than an ecommerce business that needs its website to exchange information with inventory, accounting, or other business systems.

About Conversion Fox Marketing

Conversion Fox Marketing is an owner-led web design and marketing agency based in Apex, NC.

The company works with small businesses on website design and development, as well as LinkedIn Ads consulting for SMBs. The experience behind Conversion Fox Marketing extends beyond the company’s 2026 founding date. The founder previously spent roughly six years at a digital agency helping small businesses across multiple industries launch websites and develop digital marketing strategies. That work was followed by in-house experiences leading B2B marketing programs for manufacturing and professional service companies, where websites often interact with email campaigns, webinars, paid advertising, lead nurturing, account-based marketing, sales activity, and other touchpoints.

Conversion Fox Marketing weaves those experiences into creating user-friendly websites that help clients attract prospective customers to their website and empower small businesses to keep their website growing post-launch. The objective isn’t to provide every marketing service after launch. Instead, it’s to understand how different activities impact what the website needs to say, how it should be structured, and help guide visitors to where they want to go next.

About Excel on the Web

Excel on the Web is a web development and digital marketing company headquartered in Holly Springs, NC. The founder started the company in 2004. According to the company’s history, his path into professional web development began with building static websites before moving into ecommerce development and software customization.

That technical background remains visible in Excel on the Web’s current service offering. In addition to website design and development, the company offers search engine optimization, mobile application development, custom software development, ecommerce development, and ongoing website maintenance.

The firm’s website also highlights experience connecting websites with other business platforms and developing functionality when standard software does not meet a client’s requirements. 

Both companies build business websites, but Excel on the Web supports a broader range of technical development requirements.

Excel on the Web works across a wider mix of website types and platforms, and their website identifies experience with WordPress, Shopify, WooCommerce, Onveos, and other CMS and ecommerce platforms. The company offers both custom and template-based website options. They also develop ecommerce websites and work with businesses requiring connections between their websites and ERP or other business systems.

Conversion Fox Marketing focuses exclusively on building WordPress-powered websites for small businesses. Projects typically revolve around solving for common issues like website structure, messaging, usability, content, lead generation, foundational SEO, and conversion paths.

For a company with extensive application, ecommerce, database, or systems-integration requirements, that technical breadth is a notable point of differentiation. 

SEO during the website project

Search visibility matters to both companies, which isn’t surprising given the importance of SEO in the modern buying process for many products and services. 

Conversion Fox Marketing weaves foundational SEO into its website design and development process. Depending on the project, this includes considerations such as keyword research, site structure, page titles and meta descriptions, logical URLs and headings, internal linking, image optimization, and other fundamentals intended to gives clients a sound starting point in search.

Excel on the Web also makes SEO part of its web development philosophy. Its website states that pages are developed with SEO in mind and emphasizes building search optimization into both custom and template-based sites.

Ongoing SEO is a major difference

Conversion Fox Marketing doesn’t offer monthly SEO retainers or ongoing SEO management. The website build is intended to establish a solid search foundation. Continued organic growth after launch requires continued work, and businesses pursuing that growth need to manage it internally or hire an SEO provider.

Excel on the Web offers ongoing SEO directly. Their SEO services include on-page optimization, off-page SEO, technical SEO, and local SEO. 

This creates a straightforward decision point. A business that wants its web development company to remain responsible for organic search growth after launch may prefer Excel on the Web’s service model. A company that already has an internal marketer, an SEO consultant, or another agency handling ongoing search work may not need that service from its web developer.

Ecommerce and online selling

Ecommerce represents one of the widest gaps between the two offerings. Excel on the Web promotes ecommerce website design as a specialty. The firm’s website references Shopify, WooCommerce, Onveos, and other ecommerce platforms and describes experience customizing online stores and connecting them with external systems.

Conversion Fox Marketing doesn’t offer ecommerce development because their web design offering is more aligned with small businesses who need to use their websites to educate prospects, establish credibility, support marketing campaigns, and generate leads.

For an online retailer or another company with substantial ecommerce requirements, Excel on the Web offers capabilities that Conversion Fox Marketing does not.

Custom software and mobile applications

Excel on the Web’s custom development capabilities separate it further from a traditional web design agency. The company offers custom software development for organizations whose processes are not well served by off-the-shelf applications. Their website discusses standalone applications, web-based systems, databases, automation, and integrations. Mobile application development is also listed as a core service.

Conversion Fox Marketing doesn’t offer custom business software or mobile application development.

That makes this one of the clearest areas where the scope of the two agencies differs. A business in need of a marketing website may not need those services, whereas a company with a complex technical requirement for their website might consider them essential.

Website pricing

Both companies provide some cost information publicly, although they approach pricing differently.

Conversion Fox Marketing publishes website pricing information and provides an website cost estimate calculator with the goal of helping small businesses develop a realistic idea of the potential investment before contacting the agency.

Excel on the Web also publishes general pricing guidance. The company notes that final cost depends on the size and complexity of the project. 

Because the scope and inclusions of individual projects differ, published figures aren’t enough to determine which agency would cost less for the same project, but they do give prospective customers some financial context before requesting a quote.

Project timelines

Excel on the Web provides general website timeline guidance as well. The company’s website states that a simple website will generally take about four to six weeks, while more complicated development work may take significantly longer depending on the project’s requirements.

Conversion Fox Marketing also works within defined project timelines, with schedules depending on website size, content readiness, functionality, feedback, and other scope considerations. A typical website can take, on average, anywhere from from 3 to 5 weeks to complete. 

Projects requiring custom software, ecommerce integrations, or specialized functionality naturally introduce different development requirements than standard marketing websites, so timeline comparisons are most useful when the underlying scopes are similar.

Conversion Fox Marketing might be a better fit if:

• You mainly need a marketing website rather than a complex software or ecommerce solution
• You want your website planned around customer acquisition, messaging, lead generation, and the marketing channels sending visitors to it
• You value experience developing websites and digital marketing strategies for small businesses across multiple industries
• You want foundational SEO incorporated into the website but already have a plan for ongoing SEO after launch
• LinkedIn Ads are part of your marketing strategy or an area you want to explore
• You want online pricing guidance before starting a sales conversation

Excel on the Web might be a better fit if:

• Your website requires custom programming or integrations with other business systems
• You need ecommerce development using platforms such as Shopify or WooCommerce
• You want the same provider to handle ongoing SEO after the website launches
• You need custom software or database development
• Mobile application development is part of your project
• You need specialized ecommerce SEO
• You value working with a company that has operated for more than 20 years
• Your project requires technical capabilities that extend well beyond a typical marketing website

The biggest difference between Conversion Fox Marketing and Excel on the Web is where each company’s expertise extends beyond the website.

Excel on the Web has roots in web development and software customization. That background shows up today in an offering that spans ecommerce, custom software, mobile applications, systems integrations, SEO, and website maintenance. A company with technically demanding requirements may find considerable value in having those capabilities available through the same provider.

Conversion Fox Marketing approaches the website more heavily from the marketing side of the business. Prior agency experience helping small businesses create websites and digital strategies, combined with client-side experience across B2B campaigns, informs how the agency thinks about traffic sources, messaging, conversion paths, and the website’s role in turning marketing activity into business opportunities.

SEO also provides a good example of the difference. Conversion Fox Marketing considers search visibility during the build and incorporates foundational SEO into new websites but doesn’t offer monthly SEO services. Excel on the Web offers both SEO-conscious web development and ongoing search optimization.

The right choice depends on what surrounds your website. If that includes complex systems, ecommerce, custom software, and ongoing SEO, Excel on the Web offers a broad technical toolkit. If the priority is building a marketing-focused website that works alongside existing marketing resources and helps turn traffic into sales opportunities, Conversion Fox Marketing offers a focused approach.

Sources

This comparison was developed using publicly available information from the Conversion Fox Marketing and Excel on the Web websites. Information may change over time.

If you represent Excel on the Web and notice factual information that has changed or needs clarification, please contact us so we can review and update the comparison.