Launching your first LinkedIn Ads campaign can feel overwhelming – we’ve been there. Between campaign objectives, audience targeting, bidding strategies, conversion tracking, and ad creative, there’s a lot to learn before your first dollar is spent.
Our LinkedIn Ads workshops give your team a practical introduction to LinkedIn advertising, helping you understand the platform, avoid common mistakes, and build campaigns with greater confidence. Whether you’re completely new to LinkedIn Ads or looking to sharpen your existing knowledge, we’ll tailor the workshop to your experience level and business goals.
As a LinkedIn Ads consultant serving companies in Apex, Cary, Raleigh, NC and beyond, we deliver practical guidance that helps small businesses and B2B organizations get their campaigns off the ground with fewer surprises.
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Book a workshop with Conversion Fox Marketing
Why Companies Turn to Us
There are plenty of online tutorials that explain where to click inside LinkedIn Campaign Manager. Our goal is to help businesses understand why campaigns succeed, how each decision influences performance, and how to avoid wasting your ad budget on preventable mistakes.
Because we specialize in B2B marketing, we understand the longer sales cycles, multiple decision makers, and lead generation challenges that many small businesses face. Our workshops focus on practical guidance rather than marketing jargon, giving your team the confidence to launch campaigns with a stronger foundation.
Core components of a LinkedIn Ads workshop
Rather than overwhelming your team with every feature inside Campaign Manager, we focus on the concepts that have the greatest impact on campaign success. Typically, this includes:
Planning a successful campaign
Successful campaigns begin long before the ads are written. We’ll walk through how to define campaign goals, identify your target audience, develop compelling offers, and create a strategy that supports your broader marketing objectives.
Audience targeting best practices
One of LinkedIn’s greatest strengths is its professional audience targeting. You’ll learn how to build audiences using attributes like industry, company size, job function, seniority, job title, and matched audiences while avoiding common targeting mistakes that reduce campaign performance.
Creating ads that encourage action
We’ll cover the fundamentals of writing effective LinkedIn Ads, selecting imagery, developing compelling offers, and creating calls to action that encourage qualified prospects to engage with your business.
Budget and bidding
Many companies struggle to determine how much they should spend on LinkedIn Ads. We’ll explain how budgets, bidding strategies, and campaign pacing work together so you can invest with greater confidence.
Conversion tracking and measurement
Understanding campaign performance starts with accurate tracking. We’ll explain Campaign Manager reporting, key performance metrics, and how to measure success beyond clicks and impressions.
What’s included
Workshop details
Every workshop is designed to give your team practical knowledge that you can apply as soon as they’re back to their workspace (and even in the workshop).
Participants get:
An engaging, instructor-led workshop
An engaging, instructor-led workshop
Real-world examples and best practices
Practical recommendations tailored to your business
A digital copy of the presentation for future reference
Additional learning resources to continue building your LinkedIn Ads knowledge
Let’s talk numbers
LinkedIn Ads workshop pricing
LinkedIn Ads workshops are tailored to your organization, so pricing depends on factors such as the topics you’d like to cover, the level of customization, and any travel required.
Most workshops start at $2,500. Before providing a quote, we’ll have a conversation about your team’s goals, experience with LinkedIn Ads, and what you’d like to accomplish during the workshop. That allows us to recommend an agenda that makes the best use of everyone’s time and provide transparent pricing based on your specific needs.
Frequently Asked Questions
Are workshops right for beginners?
Yes. The workshop assumes little to no previous experience with LinkedIn Ads and provides a structured introduction to the platform.
How long does the workshop last?
Most workshops last between two and three hours, depending on your objectives and the topics you’d like to cover. We also put a great deal of time into the preparation to ensure the workshop is tailored to your overall objectives.
Are workshops in-person or virtual?
Our LinkedIn Ads Workshops are conducted in-person. While virtual meetings have their place, we’ve found that face-to-face working sessions lead to better conversations, fewer distractions, and more thoughtful discussions around your business goals and marketing challenges. They also eliminate the technical hiccups that sometimes come with video calls, allowing us to stay focused on helping your team build a stronger LinkedIn Ads strategy from start to finish.
If your business is located in or around the Raleigh, NC area, we’ll come to your office. For businesses outside the area, contact us to discuss workshop availability and travel options.
Skip the trial-and-error phase of LinkedIn Ads
Every mistake you avoid is budget you keep. We’ll tailor the workshop to your team’s goals so you leave with practical knowledge, not just another slide deck.