Should You Invest in SEO, LinkedIn Ads, or a New Website First?

LinkedIn Ads, SEO, Website design

Your business needs more leads, so should you invest in SEO, launch LinkedIn Ads, or get a completely redesigned website? The answer depends on what’s holding back your marketing today. A company that’s getting 200 website visitors a month is up against a much...

How Long Does Marketing Take to See Results for Small Businesses?

LinkedIn Ads, SEO

Every small business owner wants to know whether their marketing investment is paying off. The challenge is that every marketing strategy works on a different timeline. Some channels generate leads within a few weeks, while others build momentum over several months....

The 5 Most Common LinkedIn Ads Mistakes First-Time Advertisers Make

LinkedIn Ads

LinkedIn Ads give B2B companies access to one of the most powerful professional targeting platforms available. Yet many first-time advertisers tend to burn through their budgets because they trust the platform’s default settings or skip some critical aspects of...

When Should You Hire an In-House Marketer vs. a Marketing Agency?

General, LinkedIn Ads, SEO

Quick Answer: An in-house marketer often makes sense if your business has enough ongoing marketing work to justify a full-time salary and you want someone dedicated exclusively to your company. A marketing agency is often a better fit if you need specialized...

What Marketing Metrics Should Small Businesses Review Each Month?

LinkedIn Ads, SEO, Website design

Quick Answer: Small businesses should review a consistent set of marketing metrics every month, not just website traffic. Start with leads generated, where those leads came from, cost per lead, conversion rates, website performance, SEO visibility, and the return on...

How to Reach Potential Customers by Using LinkedIn Ads Audience Targeting Attributes

LinkedIn Ads

If you’re a small or midsize business that sells to other businesses, LinkedIn Ads deserves a place in your marketing strategy. Unlike many advertising platforms, LinkedIn lets you target audiences based on where they work, what they do, the industries they...