One of the questions all companies inevitably ask when shopping for a new website or marketing agency is, “How much does it cost?”
It’s a fair question since marketing agencies charge different prices for seemingly similar services, but it’s one that many agencies avoid answering on their website. Instead, you’re asked to schedule a discovery call before getting even a rough estimate.
Conversion Fox Marketing chose a different approach. This page explains starting prices for our marketing agency services and what influences the cost of our services. Every business has specific requirements so we can’t promise an exact price here without learning more about your goals, but we’d rather you have enough information to set a realistic budget and determine whether we might be a good fit.
Website design and development pricing
Rate: Starting between $4,000 – $4,500
Most small business website projects start between $4,000 – $4,500, and the projects that we take on usually range between $5,500 – $9,000.
That starting point is typically reflective of a professionally designed WordPress website with 5-10 pages where the client provides the text and imagery, a blog, fundamental SEO, mobile-friendly responsive design, contact forms, and training after launch.
Naturally, a more complex website requires a higher investment. For example, a site with dozens of pages, advanced functionality, or massive content migration would lead to a higher project cost.
Let’s dig deeper
What influences website pricing?
Rather than charging based on arbitrary packages, we scope projects around the work required to meet your goals. Businesses planning a redesign often start the process by deciding what to include on a small business website so the project reflects the goals of the business and the needs of their potential customers. Of course, no two websites are exactly alike. Some of the common factors that tend to influence website pricing include:
Number of pages
Copywriting and photography support
Existing website content migration
Forms and CRM integrations
Custom calculators or interactive features
Search engine optimization requirements
What's included
Discovery session
Website architecture and navigation planning
Mobile-friendly design
Conversion-focused website strategy
Quality assurance testing before launch
Google Analytics integration to track site performance
WordPress training so you can confidently edit your website
What's not included
Website hosting (required for websites)
Domain name registration (required for websites)
Premium WordPress plugins
Third-party software subscriptions
Stock photography
Copywriting beyond the agreed project scope
Advanced custom development
Ongoing maintenance plans
WordPress website maintenance (optional)
Rate: $75 per month
We offer an optional WordPress maintenance plan exclusively for websites built by Conversion Fox Marketing.
Typical maintenance services include:
- WordPress core software updates
- Plugin (i.e. extra functionality) updates
- Theme updates
- Routine website health checks
- Basic troubleshooting after updates
Understanding the total cost of website ownership
The cost to design and develop a website is just a part of your overall investment. Like any business tool, your website has ongoing expenses that help keep it secure, up-to-date, and running smoothly over time.
Depending on your business and the functionality your website requires, you may also want to add some room in the budget for:
- Website hosting (pricing can range from $5-$100+ per month)
- Domain name renewal (pricing depends on your domain name)
- Premium WordPress plugins (pricing will range depending on the plugin)
- Professional photography or video (we recommend anywhere from $200-$300 for stock photos to several thousand dollars for professional photography)
- Ongoing content updates and website maintenance
Understanding these costs upfront helps you build a more realistic budget and avoid unexpected expenses after launch. Ongoing investments like hosting, premium plugins, maintenance, and software subscriptions tend to become part of the hidden costs of WordPress websites. Taking the time to budget for a new small business website helps you plan for both the initial project and the recurring expenses that follow.
Start today
Get a fast, no-obligation website cost estimate today
Get a quick ballpark estimate using our Website Cost Estimate Calculator. This simple tool helps you calculate an estimated website cost so you can start building a budget for your new website.
LinkedIn Ads consulting rates
Rate: $200 per hour
Our LinkedIn Ads consulting is billed at $200 per hour.
Unlike marketing agencies that manage clients’ LinkedIn Ads campaigns each month, our consulting services are designed to help your team build stronger campaigns internally through practical guidance and education.
We offer several types of LinkedIn Ads consulting services:
- LinkedIn Ads audits
- LinkedIn Ads workshops
- Strategic consulting sessions
LinkedIn Ads audits
Rate: $200 per hour
Our LinkedIn Ads audits are billed at $200 per hour. Since every LinkedIn Ads account is different, we’ll determine the estimated number of hours required after learning more about your business and goals. During our initial conversation, we’ll discuss things like:
The scale, complexity, and types of campaigns you’d like us to review
Whether you want a high-level assessment or a comprehensive audit
The type of campaign management recommendations that will be most practical for your team to implement
Our goal is to provide recommendations that match your organization’s needs and resources, not a generic checklist of best practices. Whether your team is relatively new to LinkedIn Ads or has years of experience, we’ll tailor our recommendations so they’re practical, actionable, and realistic to implement.
LinkedIn Ads workshops
Rate: Starting at $2,500
Customized LinkedIn Ads workshops begin at $2,500. Workshops typically run between 2 to 3 hours, giving your team enough time to learn the fundamentals of LinkedIn Ads, ask questions, and discuss best practices tailored to your business.
Our workshops are ideal for companies who are launching LinkedIn Ads for the first time, bringing campaign management in-house, or building the skills to manage campaigns more effectively. When possible, we prefer to run workshops in-person to encourage collaboration, answer questions in real time, and provide the best possible learning experience.
Before providing a quote, we’ll discuss your goals and experience with LinkedIn Ads so we can recommend the right agenda and level of customization for your team.
Why we publish pricing for our services
Many agencies choose not to publish pricing because every project is different. And frankly, they’re right – every project is different.
That said, we think sharing realistic starting prices is more helpful than withholding estimates (a philosophy we discuss further in why some web design agencies don’t publish pricing).
Publishing pricing usually helps small businesses:
- Build a realistic website budget
- Compare agencies more effectively
- Decide whether we’re likely to be a good fit
- Start conversations with fewer surprises
Even if you end up choosing a different agency, we hope this information helps you make a more informed decision.
Frequently Asked Questions
Do you offer fixed-priced packages
No, we don’t offer fixed-priced packages since every project is quoted based on a client’s unique goals, functionality, and project requirements.
Do you offer website hosting?
While we don’t handle the hosting ourselves, we recommend trusted hosting providers such as Hostinger and WP Engine (but you’ll handle your own hosting account).
Who owns my new website?
You own your WordPress website. Once your project is complete and final payment has been received, your website belongs to your business.
Do you manage LinkedIn Ads campaigns?
We do not offer LinkedIn Ads campaign management. Our LinkedIn Ads services focus on audits, workshops, and consulting so your team can confidently manage campaigns internally.
If you made it this far...
You’re probably the type of company who likes knowing what things cost before reaching out. If you still have questions, let’s walk through your project together. No awkward sales pitches here.